EXHIBITION ROI / LIVE
With Sudhir Makhija
FREE LIVE WEBINAR · B2B MANUFACTURERS, TRADERS & EXPORTERS
Exhibition Se
ROI Tak
Stall par enquiries aayi…
lekin kitni aage badhi?
75 minutes mein apne exhibition process ke gaps identify kijiye aur next exhibition ke 3 priority actions decide kijiye.
Live teaching · Self-assessment · Q&A
Sudhir Makhija
Manufacturer & Business Owner
21+
Years in business
100+
Exhibitions in India & abroad
SOUND FAMILIAR?
Exhibition achhi gayi…
par uske baad?
“Sir, stall par toh bahut bheed thi!”
Lekin serious buyers kitne the—clear nahi.
Cards aur data collect ho gaya.
Par kis buyer ko kya chahiye tha? Conversation ke notes missing hain.
Catalogue, rates, WhatsApp… sab bheja.
Phir bhi buyer ke saath baat aage nahi badhi.
Office laute, pending kaam aa gaya.
Exhibition ki enquiries ka follow-up peeche reh gaya.
Agar ye familiar lag raha hai, toh apne exhibition process ke gaps identify kijiye—aur next time kya badalna hai, decide kijiye.
PRACTICAL QUESTIONS. USEFUL ANSWERS.
“Ye toh hum karte hain.”
Par kya poora process clear hai?
Apni last exhibition ko reference banaiye. Har stage mein dekhenge: hum kya kar rahe hain, kya miss ho raha hai aur next time kya badal sakte hain.
01 / BEFORE
Buyer kyun aaye?
Exhibition se pehle
Sirf invitation ya aane ka reason?
Existing customer aur potential buyer ko alag message kaise dein?
Design impressive hai. Message clear hai?
Buyer ko 5 seconds mein samajh aaye: ye company mere liye relevant kyun hai?
Clear targets · Personal invites · Team preparation
02 / DURING
Buyer serious hai?
Stall par
Har visitor owner tak aaye?
Qualification aur handover se team aur founder ka time kaise use karein?
Card mila. Next step mila?
Requirement, priority aur next meeting conversation ke saath capture karein.
Buyer qualification · Relevant proof · Lead capture
03 / AFTER
Baat aage kaise badhe?
Exhibition ke baad
Brochure bheja. Ab kya?
Buyer ki exact concern se follow-up resume karein.
Quote sent ya value understood?
Proposal review call mein solution, cost ki value aur next action clear karein.
Purposeful follow-up · Ownership · Results review
SMALL CHANGES. CLEARER EXECUTION.
Approach badlega.
Progress dikhna shuru hoga.
Ye execution examples hain. Actual orders buyer fit, commercial terms aur buying cycle par bhi depend karte hain.
MEET YOUR HOST
Ek business owner ka
first-hand experience.
Main Sudhir Makhija hoon—khud manufacturer aur business owner.
21+ saal ki business journey mein India, Dubai, South Africa aur London tak 100 se zyada exhibitions ka hissa raha hoon.
Achhe results bhi dekhe hain aur apni mistakes se bhi seekha hai. Is session mein wahi practical learning share karunga—jo aap apni next exhibition ki planning, team aur follow-up mein apply kar sakein.
Exhibition ka kharcha, team ki mehnat aur buyer ke follow-up ka pressure—main khud is journey ka hissa raha hoon.
Director, M-Core Industries Pvt. Ltd.
THE FRAMEWORK BEHIND THIS SESSION
The Exhibition ROI Playbook
Before. During. After.
Manufacturing, trading ya exports?
Aapki next exhibition planned hai?
- Aap B2B manufacturer, trader, distributor ya exporter hain.
- Aap exhibitions mein participate karte hain—or your first exhibition is coming up.
- Aap better buyers, stronger follow-up aur clearer results chahte hain.
- Aap apni team ke saath practical changes implement karna chahte hain.
BUSINESS OWNER EXPERIENCES
Different businesses.
Practical shifts in approach.
Business owners jinhone exhibitions par Sudhir Makhija ke saath kaam kiya hai.
Multiple stalls se ek organised presence tak
“Multiple stalls the—planning aur coordination kaafi tha. Sudhir bhai ne sab organise karne mein help ki. Saath mein book launch hui, jisse hamari authority aur positioning strong hui. Exhibition mein sirf products nahi, hamara naam bhi saamne aaya.”
Varun Agrawal
Managing Director, Mobatree
Checklist se clarity aur execution ka system
“20 saal se business kar rahe hain, par exhibition ki planning mein clarity nahi thi. Sudhir ji ke saath strategy, stall design aur checklist clear hui. Kya karna hai, kab aur kisne—sab ka proper system ban gaya.”
Ankur Sonthalia
CEO & Director, Raunak LLP
Exhibitions ko dekhne ka perspective badla
“10–12 saal se exhibitions kar rahe the. Laga tha, process humein pata hai. Sudhir ke saath kaam karke samajh aaya ki kya miss kar rahe the. Is baar stall right audience se bhara raha aur results expectations se kaafi better aaye.”
Shagun Banga
Director, Technocrat Machines
Teen din ka event nahi. Ek poora campaign.
“80+ countries mein Basmati rice sell karte hain. 15 saal ka international exhibition experience hai. Phir bhi Sudhir ji ke saath nazariya badla—ab exhibition teen din ka event nahi, poora campaign hai. Planning se follow-up tak results track karte hain, aur hamara exhibition ROI 2X tak badha.”
Mohit Gupta
Director, Shazia Rice (HR Exports)
75 minutes.
Your gaps.
A clear next step.
Bring your last exhibition experience and your next exhibition plan. Leave with your score and 3 priority actions.
Saturday, 10 October 2026 · 7:00 PM IST Onwards
Live Online · Hindi/Hinglish · Free
Aapke questions.
Kya webinar free hai?
Haan, registration aur live session free hain.
Session kis language mein hoga?
Hindi/Hinglish mein, familiar English business terms ke saath.
Kya traders aur exporters join kar sakte hain?
Haan. Session B2B manufacturers, traders, distributors aur exporters ke liye relevant hai.
Meri pehli exhibition hai. Kya useful hoga?
Haan. Aap apni current preparation assess karke next steps decide kar sakte hain.
Session kitni der ka hai?
60-minute main session aur 15-minute Q&A, 7:00 PM IST onwards.
Hum already invitations aur follow-up karte hain. Kya naya milega?
Session mein sirf activities nahi, execution check karenge: invitation ka reason, lead qualification, recorded next steps, proposal review aur follow-up ownership. Self-assessment se apne process ke specific gaps identify kar sakte hain.
Hamare orders months baad aate hain. Kya ye relevant hai?
Haan. Long B2B buying cycles mein qualified opportunities, agreed next steps aur progress tracking important hain. Session immediate orders ki guarantee nahi deta.
Kya ye sirf cable industry ke liye hai?
Nahi. Framework B2B manufacturers, traders aur exporters ke liye hai. Practical examples ko apne buyer, product aur sales cycle ke hisaab se apply karenge.
Joining link kaise milega?
Joining link session se 1 din pehle aapke registered email aur WhatsApp par share kiya jayega. Email inbox mein na dikhe toh spam ya promotions folder check karein.
Recording milegi?
Nahi, session ki recording share nahi ki jayegi. Isliye live join karna best rahega.
Agli Exhibition mein sirf Card Collection pe nahi,
Business conversion pe dhyaan de.
Right invitations. Better buyer conversations. Purposeful follow-up.
Apne process mein kya improve karna hai, is live session mein samjhiye.
10 October 2026 · 7 PM IST Onwards · Hindi/Hinglish